Today, we’re diving into an oldie but a goodie: Local SEO and physical business address versus being a service area business. Spoiler alert—it’s more than just sticking your business pin on Google Maps!
So, why am I jabbering about this? Well, I often get hit up for free local SEO audits, and guess what? Most are service area businesses are asking:
“How can I make the map greener?”
“How can I snag those top map spots and get more phone calls?”
The answer, my pals, is easier than you think. It’s all about having a physical business address. Yes, you heard me right!
Why a Physical Address is Key For Local SEO
Picture this: You’re a homeowner in need of a fence. You stumble upon Backyard Fence, spot their location, and think, “Awesome! I can meet the team, chat about options like vinyl versus wood, and even jaw about marketing.”
This kind of interaction is gold for Google. Those clicks and direction requests are like rocket fuel for your business ranking.
Case Study: Backyard Fence vs. The Rest
Let’s peek at Backyard Fence. With their physical spot, they’re ranking high and capturing a hefty slice of local voice. But what about Great Upstate Fence?
Despite having 144 reviews—almost double that of Backyard Fence—they’re not ranking as well. Why? They’re a service area biz without a physical location. It’s like trying to win a race without a track to run on!
And then there’s Atkins Fence, open 24/7, which is rad! But without a physical address, they’re missing out on the nine-to-five visibility that Backyard Fence enjoys. It’s like owning a 24-hour diner but not having a sign out front!
The Big Picture
Consider Casey’s Fence Company and Fenced Up. Both rank nicely in specific map areas but miss out on broader visibility because they’re service area businesses. Imagine if they snagged more top spots on the map—they’d see a surge in phone calls, customer visits, and overall biz growth. It’s all about reach and visibility!
Backyard Fence, with its physical address, is raking in the benefits, outshining other service area businesses despite having fewer reviews or shorter hours. It just goes to show you can’t beat having a place to call home—even in the digital world!
Final Thoughts
So, if you’re running a service area business, think about this: a physical address might just be your golden ticket to better rankings and more business.
“Location, location, location” isn’t just for real estate—it’s a mantra for local SEO success too!
If you have any questions or need further advice, feel free to reach out. As always, have a fantastic day and happy optimizing!